Privacy Policy

Detailed Privacy Policy Overview

By using or accessing the services in any manner, you acknowledge Finnalby's Privacy Policy practices and policies, which apply to all Services owned and operated by Finnalby, LLC., and its affiliates and subsidiaries. The policy covers the treatment of personal information gathered through the Terms of the Service.

Finnalby collects various types of personal information but does not share it with third parties for promotional purposes. The company does not give personal information to advertisers, and spam is not tolerated. Finnalby may occasionally send email announcements, but users can opt out by using the unsubscribe link in each email.

The following information is collected:

Retail Sellers and Wholesale Sellers:

Account Registration: First and last name, store name, website, address, phone number, wholesale categories, countries of operation, and social media profiles.

Additional Profile Information: Profile photo, wholesale pricing, order requirements, and establishment history.

Optional Demographic Information: Race, ethnic origin, disability, and sexual orientation.

Referral Information: Name, store name, and email address of referred customers.

Order Fulfillment: Tax Identification Number, tax class, and bank account information.


Account Registration: First and last name, email address, and phone number.

Order Fulfillment: Shipping address and payment information.

Identity Verification (in some cases): Photos of store, social media profiles, tax identifiers, government-issued numbers, or financial/lease records.


Account Registration: First and last name, email address, phone number, business address, website, store name, store address, years in business, and projected sales figures.

Order Fulfillment: Shipping address and payment information.

Identity Verification (in some cases): Same as for Buyers.

While browsing and using Finnalby's Services, information about the items you browse, show interest in, and buy may be collected. Some Services may access the camera and/or microphone on your device and record your image and voice.

Finnalby collects personal information when you communicate with the company, participate in optional surveys, or join sweepstakes or contests. Additionally, the Services may provide forums, blogs, social media pages, or other channels where personal information may be shared publicly. Be cautious when sharing personal information in public forums, as Finnalby is not responsible for the personal information you choose to submit in these forums.

To request removal of your personal information from Finnalby's blog or Marketplace forum, email In some cases, Finnalby may not be able to remove your personal information, and you will be notified if that is the case and why.

Third Parties Providing Services on Our Behalf. We may use third-party vendors to perform certain services on behalf of Finnalby, such as hosting the Services, designing and operating the Services’ features, tracking analytics, enabling us to send communications with you, or performing other administrative services. We may provide these vendors with access to user information, including personal information, to carry out the services they are performing for you or for Finnalby.

Legal Compliance and Protection of Finnalby and Others. We may disclose your personal information when we believe in good faith that such disclosure is necessary to comply with a legal obligation, to protect and defend the rights or property of Finnalby, to enforce our Terms of Service, to act in urgent circumstances to protect the personal safety of users of the Services or the public, or to protect against legal liability.

Business Transfers. In the event that Finnalby is involved in a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Finnalby's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, your personal information held by Finnalby may be among the assets transferred.

Aggregate or Anonymous Information. We may also share aggregate, anonymous, or de-identified information about users with third parties for marketing, advertising, research, or similar purposes.

With your explicit consent, Finnalby uses Stripe to gather data from financial institutions. By using our Services, you grant Finnalby and Stripe the right, power, and authority to act on your behalf to access and transmit your personal and financial information from the relevant financial institution. You agree to your personal and financial information being transferred, stored, and processed by Stripe in accordance with the Stripe Privacy Policy.

Finnalby does not engage in automated decision-making that has legal or similarly significant effects on individuals. Finnalby uses personal information to create de-identified, aggregated, or anonymized information, such as demographic information, de-identified location information, information about devices used to access our Services, and de-identified, aggregate, or anonymized information on transactions on our Services that help our users understand and optimize sales.

We may offer links to third-party websites or Services, which are not controlled by us and not subject to the protections laid out in this Privacy Policy. We neither endorse nor approve any third-party website, and we encourage our users to read the privacy policy of each service they interact with.

We may use third-party application programming interfaces (“APIs”) and software development kits (“SDKs”), which may allow third parties to collect personal information about you for various purposes such as verifying your business when you register with Finnalby as one of the four accounts, providing customized content, conducting analytics, or otherwise streamlining the Services.

We "share" information as defined by Florida law. We do not rent nor sell your personal information in personally identifiable form to anyone. Additionally, we disclose personal information as described above.

When you are granted payment terms by Finnalby or any of the third-party affiliates, we may share aggregated payment performance data with third-party service providers that report on payment performance to Finnalby and other businesses. We may also supply our partners with de-identified, aggregate, or anonymized information, including usage data, to help them understand the utilization of our Services and enhance your online experience.

We may permit advertisers and merchant partners to select the demographic information of users who will view their ads and promotional offers. By agreeing to this, you allow us to provide non-personally identifiable information to an advertiser for the selection of an appropriate audience. We may also use third-party advertising companies to ensure that our ads are relevant and interesting to you and our other users. These companies may collect data about you to create a profile based on your activities when using our Services. We may disclose your personal or other information, such as hashed email addresses or other unique identifiers, to third-party technology companies that help us personalize our services and ads.

We may share your information with our affiliated companies, and certain user profile information may be displayed to facilitate user interaction within the Services or to address your service requests. Remember that any content you upload to your public user profile becomes publicly available and can be collected and used by anyone. In the event of business transfers or changes of control, personal information may be one of the assets transferred to or acquired by a third party.

We reserve the right to access, read, preserve, and disclose any information that we reasonably believe is necessary to comply with the law, enforce our Terms of Use, or protect the rights, property, or safety of our employees, users, or others. We may transfer your information globally, including to recipients outside the EEA or the United Kingdom, and we will protect your information as described in this Privacy Policy.

We do not knowingly collect personal information from anyone under the age of 18. To protect your account and personal information, select and protect your password appropriately and limit access to your computer or device and browser. We cannot guarantee complete security due to unauthorized entry or use, hardware or software failure, and other factors.

You may choose not to disclose information to us, but some information is required to register with us, use our Services, or take advantage of some of our features. You can manage your data and privacy rights, including data access, portability, correction, deletion, restriction, and objection to processing, by contacting us as described in this policy.

We will retain your information for as long as your account is active or as needed to provide you services. When we no longer require your personal information, we may delete, anonymize, or isolate it from further processing.

We may need to change this Privacy Policy from time to time, but we will alert you to material changes through various means. By using the Services after any changes to the Privacy Policy have been posted, you agree to the new Privacy Policy.

We provide tools to change, access, delete, or modify any of your personal information by logging into your account on the website. You may also email us at to exercise your rights related to your personal data. We employ industry-accepted standards in protecting your personal information during your use of the website and have established physical and electronic safeguards to protect your information.